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ONE MAN’S ADVENTURES IN DISPLAY

Month

Oct 2015

Selfridges launches first Christmas window campaign

visual merchandising,retail,fashion,christmas,festive,vitrine,womenswear,galatic,astrology,concept,window display,creative,cosmic,selfridges,department store,
Twin Constellations

As a historic department store in the UK, Selfridges boasts a pioneering reputation for window display and it has launched the first creative missile in the seasonal battle of visual merchandising. Its Christmas mission is a journey to the stars but, as a store with global appeal, Christmas doesn’t necessarily mean tradition.

visual merchandising,retail,fashion,christmas,festive,vitrine,womenswear,galatic,astrology,concept,window display,creative,cosmic,selfridges,department store,
Teatime Out Of This World

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The Selfridges theme centres on astronomy, astrology and space, seemingly to tie in with the much anticipated new Star Wars movie being released in December. That’s a coincidence, according to Selfridges’ Creative Director Linda Hewson. Nevertheless these cinematic photos appear to draw heavily from Kubrick’s 2001, Zardoz, Carrie and Logan’s Run. Each window features a modern take on the zodiac with a mannequin representing each sign, complete with a bespoke headdress from various designers. What is mind-boggling are the stats behind such a prestigious art installation. Hewson says: “It has taken a total of 178 hours to install the windows, with a team of almost 100 people working on them continuously for 24 hours a day over 8 days, in a rotation of shifts.” It will be interesting to see how Harvey Nichols and Harrods retaliate in terms of their own festive displays.

Click any picture to view as slideshow:

visual merchandising,retail, fashion,christmas,festive, womenswear,galactic, astronomy,window display, cosmos,selfridges,department store
Music of The Spheres
visual merchandising,retail, fashion,christmas,festive, womenswear,galactic, astronomy,window display, cosmos,selfridges,department store
The Scarlet Angel

Read more about Christmas at Selfridges at the Daily Mail online

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Something Wicked This Way Comes

The Witching hour is close. Halloween is a far more celebrated event in the UK than years ago with most supermarkets now promoting the day with themed food and costumes. At  Dalston we have created some interesting if ambitious (with zero budget) windows from donations. From an early Little Shop Of Horrors to showing the original Nosferatu cinema loop in the window and last year’s B-movie horror. Now Halloween has incorporated influences from pop culture and current affairs along with the more imaginative creative costumes that you may see on Hackney’s previous March of the Dead. Cinema and television are the most plundered themes, anything from the current American Horror Story, The Walking Dead, Tru Blood back to  the classic vampire and monster movies featuring Dracula, Frankenstein and The Mummy.

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,

The original Bride of Frankenstein

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,
Mini horror story

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,
A wolf in grandma’s clothing

One of the most popular  windows was Little Red Riding Hood, as it really is the fascination of children thrilled by spooky window displays. One parent actually brought her children back to see the window lit up at night, others lifting small children to see some mock horror detail hanging from the ceiling. I suppose the best compliment is watching people look up at the sign because they think the shop has changed hands overnight  due to an impressive Halloween window. Included are just a few of the images created with some inspirations in cinema and television.

Click any picture to view as slideshow:

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,

apolarisview, display, retail, fashion, visual, merchandising, London, women, men,
Deep in the dungeon

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